The All-new Orbit platform by 888 Casino
888 Holdings is set to launch its faster and revamped online platform ‘Orbit’ in New Jersey on a scheduled launch date July 26th. The platform is much more different than the traditional platform and appeals to a wide range of gamblers thanks to its unique features like using the client from the mobile browser directly. Thanks to the platform’s quick-click functionality, advanced audiovisuals, faster game response times and unique design, the iGaming experience on Orbit will be unlike anything that the players of New Jersey have ever seen.
The executive chief of 888, Itai Pazner said, “The Orbit platform is, without doubt, one of 888’s most significant product innovations in recent years and supports our continued focus on delivering the safest, most exciting and most enjoyable online gaming experience possible for our players across regulated markets globally.”
Players using the new ‘Orbit’ platform will enjoy faster loading times and will no longer need to download any extra software for accessing it on a Mac or PC. Orbit is expected to launch in New Jersey with a plethora of gaming options that will be catered to different sorts of gamblers with 13 live casino tables (Baccarat, Roulette and two Poker variants), 15 table games with exclusive mobile variants and over 239 online slot games. Whats more, the collection will feature exclusive content developed by the in-house studio Section 8 of 888 as well as from prominent casino software providers like IGT, SG Digital, Net Entertainment, and Evolution Gaming.
Pazner added,” We are confident that its superior combination of usability and personalization will prove popular with players in the US market, starting with 888’s customers in New Jersey. Since our launch in New Jersey in 2013, 888 has developed a growing reputation amongst customers for delivering a cutting-edge online gaming experience. The introduction of the Orbit platform will take this to the next level: it’s smoother, more immersive, and its unparalleled performance gives us a unique advantage in attracting players and encouraging user engagement with our diverse portfolio of games.”
The gambling giant, 888 Holdings is also planning on adding over 300 games to the platform within a month. In London, the 888 Holdings plc (LSE:888) shares were trading down 1.12 percent at 158.60 pence per share. The London based operator also posted a 6 percent increase in revenue between January 2019 and May 2019. It attributed the performance with its phenomenal marketing efforts and the launch of its new platform.
Orbit is expected to drive the multi-product approach of 888 Casino and increase player retention in the long run.
The All-new Poker 8 platform by 888 Casino
888 Casino repurposed its aging 888poker platform with a brand new one that resembled the modern online gambling age. The casino giant rolled the new platform in March 2019 with the sole aim of improving every functionality of the old platform as well as introducing online Poker to the US players, similar to the Orbit platform.
Fr the new platform, 888 decided to keep all the elements of the platform that players like. Besides the revamped layout of the tables, the new poker platform also removes the widget sidebar as well as the big chat window. You will find a new hand replayer at the top right corner of the table. Just by hovering the mouse instead of reopening the player, you can now see the action on the last hand.
The Senior Vice President of 888, Guy Cohen said, “Over the coming months, all players will benefit from additional upgrades and improvements to our next generation poker platform and we’ll be taking on board customer feedback about the new features. Once the roll-out is complete, we believe our best-in-class platform will offer the most entertaining and engaging experience on the market.”
In a deal worth $19 million, 888 Casino purchased Betbright (the Irish bookmaker) in March 2019 as well that ended the sportsbook services of the website. With this acquisition, 888 Casino was able to improve its internal ability to meet its technical requirements as well as develop internal products.
At an investor briefing on June 4th, the casino giant told that they are planning on rolling out the new Poker platform to New Jersey. They added that the company is currently focusing on resolving the technical issues that the Orbit platform is facing and will soon announce the launch date of the Poker platform once that is taken care of. Over the next few months, 888 is expected to launch its online Poker and casino client in Pennsylvania. Even if it means a short delay, it makes sense to deploy the new software without any glitches to the new US customers
With more technological proficiency, it is highly reasonable to expect that the Orbit platform will offer more advanced functionality in the near future.
SummaryName: 888 Launches New Live Casino Gaming Platform in New Jersey
Author: Ashley Spring
Published Date: 12/06/2019